Cultural Mass Extinction

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The Origins of

Our Founding Story

The impetus behind came when one of our founders, Malcolm Collins, was living in South Korea as the director of Strategy at the nation’s top-rated (by government survey) early-stage VC fund. He was tasked with charting the future of the country in order to plan investments for his firm, but no matter how he parsed the data, it only said one thing: the Korean people were teetering on extinction. When he brought this up, the team’s response was: “That is common knowledge here; so, what?” When he pressed what the nation was doing to address this problem, he was redirected to another topic.

 Everyone seemed familiar with the severity of the issue, yet nobody discussed potential solutions. It could be that this problem is so daunting and complex that it feels impossible to even begin to contemplate measures that might be taken to address it. At their current birth rate, there will be six great grandchildren for every hundred Koreans. This is tantamount to a disease wiping out 94% of the population over the next century.

This is not sufficient grounds for giving up entirely. While Korea presents an extremist case, demographic collapse is seen all over the world. Even China’s best efforts to boost its national birth rate have failed to bring the population up to a sustainable rate.


We may brave human laws, but we cannot resist the natural ones.

Jules Verne

The Founders

Simone and Malcolm Collins have operated companies on five continents that collectively pulled in seventy million dollars annually, raised a PE fund, directed strategy at top, early-stage VC firms, written three bestselling books, served as Managing Director of one of the world’s most exclusive secret societies (Dialog), and earned degrees in neuroscience, business, and technology policy from St. Andrews, Stanford, and Cambridge.

Currently they are helping to execute a new public-sector-focused Schmidt Futures venture and building a new educational system designed to increase the quality—and decrease the cost—of gifted education.

The First Pronatalist Organization

We are the first pronatalist organization in the world. While a few have claimed partially similar motivation, they typically use pronatalism as an instrument to other ideological or religious ends. 

We take a strict non-denominational stance with a focus on science and data. We are strongly against authoritarian population control policies: instead of violent coercion, we are voluntarily expansive. We offer support and resources for anyone who has kids or may want them, regardless of race, sexuality, income, or other background.

Our Goals



Publish and support interdisciplinary research that identifies the causes of declining fertility rates and potential solutions


Expand our large network of partners to offer services such as genetic testing, fertility planning, childcare support, and education


Build a community of value-aligned thought leaders, scientists, medical professionals, mentors, educators, and parents (and children!)


Work with states and private organizations to change laws, policies, and social norms that increase the costs of having large families