The impetus behind

When Malcolm Collins, was working in South Korea as the director of Strategy at an early-stage VC fund he had to chart the economic, technological, and social future of the country to plan investments for his firm. No matter how he parsed the data, it only said one thing: the Korean people were teetering on a catastrophic population collapse. When he brought this up, the response from the other partners at the firm was: “That is common knowledge here. We just pretend that it is not the case.” 

At its current fertility rate for 100 South Koreans there will be 5.9 great grandchildren meaning a 96% population collapse. Given that 57.4% of Koreans are out of the peak reproductive years it is unlikely anything can be done to prevent disaster at this point. Coming back to the US was like travelling back in time twenty years with three key pieces of information.


Falling fertility rates do not have an "organic floor" (or at least they do not have one any country with this problem has hit yet). Rates will keep going down without outside intervention. Yet other countries have had decades to find a solution and haven't yet.


Even at extreme levels of fertility collapse the issue will not naturally capture a political landscape. People don't talk about this issue because it requires social leaders to make unobscurable sacrifices to their lifestyle to address.


Monoethnic and monocultural countries have the lowest fertility rates while multicultural countries show the most resistance to P.G.E.T. induced fertility collapse. Stopping immigration hurts rather than helps local population fertility rates.

The Founders

Simone and Malcolm Collins have operated companies on five continents that collectively pulled in seventy million dollars annually, raised a PE fund, directed strategy at top, early-stage VC firms, written five bestselling books, served as Managing Director of one of the world’s most exclusive secret societies (Dialog), and earned degrees in neuroscience, business, and technology policy from St. Andrews, Stanford, and Cambridge.
Currently they are building a new educational system designed to increase the quality—and decrease the cost—of gifted education. Their day job is running

The First Pronatalist Foundation

We are the first pronatalist organization in the world. While a few have claimed partially similar motivation, they typically use pronatalism as an instrument to other ideological or religious ends. We take a strict non-denominational stance with a focus on science and data.

We are strongly against authoritarian population control policies: instead of violent coercion, we are voluntarily expansive. We offer support and resources for anyone who has kids or may want them, regardless of race, sexuality, income, or other background.